New Rail created a site that captured the spirit of the organization, is quick to load (many rural residents access the site via dialup), and easy to navigate. The blog format site is scaleable, easy to update, expand and change with the seasons.

The site is maintained and updated with the help of volunteers and board member, and features many slideshows and highlights from events and exhibits throughout the years. It will continue to grow as the organization grows and will become an archive of the great work the organization does.

Agricultural Heritage & Resources Website

New Rail made sure to sit down with the owners and get a feel for the clientele, as well as the grounds and operation. Taking into account the modest budget that a small B&B has, a basic informational website was produced utilizing a number of photographs and quality information supplied by the owners.

Now they have a global connection to help maintain their customer relationships, as they have regular visitors from as far as the Czech Republic.

Norman General Store Website

Here is an example of a startup package. Trillium Care Group was a startup company that needed a visual design direction and marketing plan in order to shore up their business plan and hit the ground running. New Rail designed a top-flight corporate identity that allowed them to compete with the larger firms in town. Then they produced letterhead, brochures and a professional looking website with scaleability to get them started. Since that time, they have expanded their office, added therapists and an additional location.

A competitive edge was gained when Trillium sat down with New Rail and discussed their philosophy and goals. It is from that moment that everything has grown. Call New Rail today for a free consultation on the needs of your business.

Trillium Care Group Website

Visit Kewaunee County is a collective tourism initiative that partners local businesses, organizations and Chambers of Commerce. Its goal is to promote the unique tourism opportunities that Kewaunee County offers. New Rail was brought in to help cultivate a niche marketing initiative that would detail and promote the area’s little-known gems and destinations.

During phase one of the initiative, we are focusing on developing a website that connects with and engages users in promoting, discussing and reviewing the great things that Kewaunee County has to offer. Each article allows users to more fully understand some of the events and destinations, while the comments section allows everyone to share their own views on the topic. This is the kind of viral marketing angle that can energize a region, as well as open up new streams of revenue and markets.

New Rail’s design approach was to touch on the unique nature of Kewaunee tourism. It truly is an old fashioned “road trip” experience. Kewaunee County is home to the best fishing on Lake Michigan and has incredibly preserved downtowns with scenic waterfronts. It also has a rich agricultural heritage that is evident in the many family farms that remain on the scenic, lush, rolling landscape. It also has very little in the way of national chain developments – in fact nearly every business in the county is locally owned and run. In other words – it’s Vintage Wisconsin!

New Rail used this niche to carve out a website that has vintage charm with classic illustrations of family road trips, camping and sport. Since this is only the first piece of the puzzle check back and see what’s coming next.

VisitKewauneeCounty.com